Author: A. Jay

As a business owner there are many things to keep track of.  Customers, inventory, work orders or purchase requests, equipment, and that’s just for starters!  Among those things, this day and age, it’s becoming more and more important to keep track of things related to your website as well.

Minimally, you need to know some of the technical details about your website, which will make it easier if you need to get help.  This would include:

• URL or web address
• Login URL
• Username
• Password
• Hosting provider
• Server IP address
• Domain registrar
• DNS records
• Email provider
• Content management system
• Theme
• Builder

Additionally, you need to know what software or plugins are installed on your website and how much you’re paying for them and be aware of when they will renew if they are subscription based.

There are daily, weekly, monthly, and annual maintenance tasks that need to be kept track of and carried out on schedule.

For most of these things, whoever builds your website will be able to give you all of this information, however some of it you may already have like if you’re hiring someone new to work on a pre-existing website.

Just like your chainsaw if you’re a tree trimmer or your van if you’re a delivery driver, your website is a tool that needs care and maintenance.  It’s often the first impression a customer has of you and as you know, you never get a second chance to make a first impression!

So if you’re a new business owner, make sure to take time out to keep things updated or maybe hire a professional, after all, that’s what your customer did!

This time of year, with the holidays over as were trying to gear up for the new year and all the excitement that entails, it’s easy to neglect your web site.

Take a few minutes to look if over and make sure the years and the dates are correct, and that you’re not still referring to summer specials from a year (or two!) ago.

It’s a great time to freshen things up and your web designers are ready to do that for you too! As you can imagine there often isn’t an abundance of new web stuff going on this time of year.

So, give the old web site the buff and polish and make it look fresh and shiny again. And tip your waiters and waitresses generously. They can use a bump this time of year as well!